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As adults we make around 35,000 different decisions every day, often with multiple choices for each. We know from experience that the quality of those decisions directly impacts the quality of the performance.

Whilst there are many workshops looking at skills, there is less support to help us examine our decision -making processes. C4D are an innovative new partnership between Zealth and Elevate business coaching lead by Jesper Zacho and Steve Brown.

C4D are directed at increasing the quality of decision making by examining the unconscious biases inherent in those decisions.

Steve Brown – Elevate coaching
  • 37 years Pharma experience
  • Sterling Health, Schering Plough, Eli Lilly
  • Award winning Capability and Training leader.
  • Master Coach; Master practitioner NLP
  • Master Practitioner and Trainer Hypnosis

International and Regional Capability leader with experience in Europe, Middle East and Australia.


Commercial Excellence:
Significant experience leading capabilities in Account management, strategic planning, Sales excellence, sales leadership development and sales management coaching.


Expertise in rapid and accurate diagnosis and bench-marking of sales and coaching interactions


Lead the development the new  selling process for Blue chip Pharma company  in Europe



Designed, developed and lead the implementation of the new coaching framework now utlised across Global Blue chip Pharma organisation


Therapeutic Area Experience: Oncology, Cardiology, Diabetes, Bone Disease, Psychiatry, Primary care